The e-business enterprise and the ‘Web-first’ principle of e-marketing
نویسندگان
چکیده
منابع مشابه
E-business - E-commerce - E-marketing
The rapid evolution of the Internet as a means of communicating the information has attracted the attention of the advertising and marketing industries which allows a very rapid dispersal of information from the producers to the potential buyers in different parts of the world. Such new terms and concepts have emerged: e-business (electronic business), e-commerce (electronic commerce) and e-mar...
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ژورنال
عنوان ژورنال: Interactive Marketing
سال: 2000
ISSN: 1463-5178,1478-0844
DOI: 10.1057/palgrave.im.4340084